TripAdvisor, Is not about the naive public, its about making lots of money.
It a billion dollar industry owned by Expedia the biggest booking company in the world.
There are only about 4 of these booking companies, and they own all the others smaller booking companies.
None own any hotels, and all of them are just web site builders, and their game is fooling the public and controlling hotel web sites.
From Wikipedia, the free encyclopedia
|Traded as||NASDAQ: TRIP|
|Headquarters||Newton, Massachusetts, United States|
|Area served||America, Africa, Middle East, Europe, Asia Pacific|
|Key people||• Stephen Kaufer, Co-founder and Chief Executive Officer• Christine Petersen, President – TripAdvisor for Business|
|Products||Hotel and flights booking, Vacation rentals, Restaurant finding, Travel guides|
|Revenue||$486 million in 2010 4 BILLLION AS OF LAST YEAR. 2013,|
|Employees||1,300 people as of May 2012 Q1 Report|
|References: more than 50m monthly UV, 20m members and over 50m reviews|
TripAdvisor.com is a travel website that assists customers in gathering travel information, posting reviews and opinions of travel-related content and engaging in interactive travel forums.
TripAdvisor Media Group operates seventeen travel brands including TripAdvisor, Airfarewatchdog, BookingBuddy, Cruise Critic, Family Vacation Critic, FlipKey, Holiday Lettings, Holiday Watchdog, Independent Traveler, OneTime, SeatGuru, SmarterTravel, Tingo, SniqueAway, Travel Library, TravelPod, VirtualTourist and Kuxun.cn. TripAdvisor operates websites internationally, including in the U.S., the U.K., France, Ireland, Germany, Italy, Spain, India, Japan, Portugal, Brazil, Sweden, The Netherlands, Canada, Denmark, Turkey, Mexico, Norway, Poland, Australia, Singapore, Thailand, Russia, Greece, Indonesia, and in China under the brand daodao.com and kuxun.cn. TripAdvisor is headquartered in Newton, Massachusetts. According to its website, Tripadvisor claims to be the most popular and largest travel community in the world, with more than 32 million members and over 75 million reviews and opinions of hotels, restaurants, attractions and other travel-related businesses.
TripAdvisor was founded in February 2000 by Stephen Kaufer. Original financing was obtained from Flagship Ventures, the Bollard Group and private investors. The company was purchased by InterActive Corporation in 2004. IAC spun off its travel group of businesses under the Expedia, Inc. name in August 2005. In May 2007 TripAdvisor acquired Smarter Travel Media operator of SmarterTravel.com and BookingBuddy.com; SeatGuru.com; TravelPod.com; and Travel-Library.com Also in May 2007, TripAdvisor acquired The Independent Traveler, Inc., publisher of Cruise Critic.com and IndependentTraveler.com
In February 2008, TripAdvisor acquired Holiday Watchdog, a user-generated travel site in the U.K. In July 2008, TripAdvisor acquired Virtualtourist, a travel website with reportedly over 1 million registered members and OneTime.com, a travel comparison site.
In July 2008 TripAdvisor acquired a majority stake in FlipKey.com, a vacation-rental website. In October 2009, TripAdvisor purchased Kuxun.cn, China’s second-largest consumer travel site and hotel and flight search engine.
In April 2009 TripAdvisor launched its official site in China daodao. Since then it has indexed more than 20,000 hotels and restaurants information and customer reviews, and made all kinds of top lists, becoming one of the biggest travel websites as of now.
In June 2010, TripAdvisor acquired the United Kingdom’s largest independent vacation rental website, holidaylettings.co.uk. In September 2010, SmarterTravel, part of TripAdvisor Media Group, launched SniqueAway, the first members-only site where each travel deal is endorsed by the people.
In April 2011, it was announced that Expedia would split into two publicly traded companies by spinning off the TripAdvisor brand of travel sites. According to Expedia CEO Dara Khosrowshahi, the move, “allows the two businesses to be pure plays and to operate with the proper amount of focus to grow respectively.”
TripAdvisor states it is the world’s largest social travel network with over 100 million travellers having used it.
In April 2012 the company launched a connection to Facebook that lets users select reviews from people in their social graph.
According to a July 2011 PhoCusWright survey of 3,641 respondents, solicited at random through a pop-up invitation link on TripAdvisor.com and commissioned by Trip Advisor, “98% of participants found that TripAdvisor’s hotel reviews … accurately reflect the experience.”
 Criticism and legal actions
TripAdvisor has been criticized for allowing unsubstantiated anonymous reviews to be posted about any hotel, B&B, inn or restaurant.
Around 30 hotels have been blacklisted by TripAdvisor for suspicious reviews, including a Cornwall hotel that bribed guests to leave positive reviews of the hotel.
TripAdvisor has stated that reviews are not posted to the website instantly, but are subject to a verification process which considers the IP address and email address of the author, and tries to detect any suspicious patterns or obscene or abusive language. The website also allows the community of users to report suspicious content, which is then assessed by a team of quality assurance specialists. TripAdvisor also alerts the owner or manager of a TripAdvisor-listed establishment whenever a review is posted on their listing.
In September 2011, the UK Advertising Standards Authority (ASA) launched a formal investigation into TripAdvisor after receiving complaints that its claims to provide trustworthy and honest reviews from travellers are false. The ASA found that TripAdvisor ‘[should] not claim or imply that all its reviews were from real travellers, or were honest, real or trusted’, and as a result of the investigation, TripAdvisor was ordered to remove the slogan “reviews you can trust” from its UK web site. It changed its hotel review section slogan to ‘reviews from our community.’
TripAdvisor stated that the branding change had been planned for some time and that changes began in June 2011, prior to the ASA investigation. ASA commented that “it was concerned that consumers might be fooled by fraudulent posts since the entries could be made without any form of verification,” but recognised that TripAdvisor used “advanced and highly effective fraud systems” in an attempt to identify and remove fake content.
In 2012, an action was brought in the Scottish Sheriff Court, by a guesthouse owner who claimed damages for malicious statements. TripAdvisor asserted that the Scottish courts lacked jurisdiction. The outcome of this case was called a “landmark victory”, as the plaintiff secured two points of law in the UK:
- TripAdvisor conceded that it could be sued in the UK’s jurisdictions (having previously claimed to outside the remit of the Scottish legal system because it is based in Massachusetts);
The case was found to involve issues relating to the Unfair Terms in Consumer Contracts Act, 1977: these issues were refereed to a higher court in Stornoway.
In 2012, TripAdvisor was fined $80,000 by the U.S. Department of Transportation for violating new fair trading regulations requiring taxes and fees to be shown for prices quoted for airfares.
Important information on who owns who in the booking biz, and why the hotel your looking for says booked out on the web site, tricky dicky devious stuff.
I did a bit more digging and supprise, supprise the review sites are owned by the booking companyies and their are only 4 of them.
Book direct but read the URL AND MAKE SURE IT BELONGS THE HOTEL.
These guys have completly compromised the internet in favour of them.
Google should adopt the old phone book style of listing, you get one listing only, as it is the web is consumed by the devious booking companyies, using the new content on reviews for Google ranking,
and there is no such thing as a terrible hotel just nasty review writers.
TripAdvisor Media Group operates seventeen travel brands including TripAdvisor, Airfarewatchdog, BookingBuddy, Cruise Critic, Family Vacation Critic, FlipKey, Holiday Lettings, Holiday Watchdog, Independent Traveler, OneTime, SeatGuru, SmarterTravel, Tingo, SniqueAway, Travel Library, TravelPod, VirtualTourist and Kuxun.cn. TripAdvisor operates websites internationally, including in the U.S., the U.K., France, Ireland, Germany, Italy, Spain, India, Japan, Portugal, Brazil, Sweden, The Netherlands, Canada, Denmark, Turkey, Mexico, Norway, Poland, Australia, Singapore, Thailand, Russia, Greece, Indonesia, and in China under the brand daodao.com and kuxun.cn. TripAdvisor is headquartered in Newton, Massachusetts.  According to its website,  Tripadvisor claims to be the most popular and largest travel community in the world, with more than 32 million members and over 75 million reviews and opinions of hotels, restaurants, attractions and other travel-related businesses.
below is from 2010 – in late 2011, expedia spun off from trip advisor
Published:Thu May 27th, 2010 By: Margie Miklas Category: Travel
So many travel websites exist today that it can be overwhelming to decide which one has the best deals for booking airfares, hotels, cruises, and rental cars. If you are like most people, you probably begin by searching the most popular sites such as Expedia, Travelocity, Orbitz, and Priceline.
In actuality, there are only four major companies, and they own the remainder of the smaller travel websites. Those companies are Expedia, Inc, Orbitz Worldwide, Sabre Holdings Inc, and Priceline.com Inc.
What this essentially means is that if you start searching on Expedia for a hotel, and then decide to try BookingBuddy or SmarterTravel, chances are that your searches will have similar results. That is because those sites are owned by TripAdvisor, which is owned by Expedia. Did you know that Expedia also owns Hotwire, who owns Carrentals.com and Travel-ticker.com.?
To break it down, Sabre Holdings owns Travelocity, Preview Travel and Yahoo Travel. Priceline owns Booking.com and Lowestfare.com (also known as Travelweb). Orbitz, which is an affiliate of Travelport, owns Cheaptickets.com, RatestoGo (Asia), and Ebookers.com (Europe). It is interesting to note that Orbitz started in 2001 as a concept by five airlines to compete with Travelocity. Those airlines were Delta, Continental, United, Northwest, and American.
Expedia wins the prize for being the world’s largest online travel company, as it produces the most non-business bookings than any travel agency online or offline. Expedia is the parent company for TripAdvisor, which is the largest and most popular online travel community in the world.
TripAdvisor then has a variety of travel websites under its umbrella, many of which you will recognize: Airfare Watchdog, Booking Buddy, Cruise Critic, the new Family Vacation Critic, Frequent Flyer, Holiday Watchdog (in the UK), Seat Guru, Independent Traveler, Smarter Travel, and One Time.
Expedia has a large global presence, with Expedia.com sites in 19 countries. It is also the world’s largest provider for booking hotels, being the parent company of Hotels.com. Expedia owns 70 Hotel.com sites in 60 countries, as well as Venere.com, which is a large hotel booking site predominantly in Europe. Expedia’s presence in China is huge with the ownership of eLong.com. A corporate travel management company named Egencia also falls under the Expedia umbrella in twenty-four countries. Other lesser-known sites Expedia owns include Classic Vacations, Expedia Cruise Ship Centers, and Expedia Local Expert Destination Services.
So instead of spending hours on various travel websites to determine the best deals, now you know that you can minimize the time you spend and achieve the same result.
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 See also
- ^ a b “About TripAdvisor® Media Group”. TripAdvisor LLC. http://www.tripadvisor.com/pages/about_us.html. Retrieved 2011-11-22.
- ^ “Fact sheet”. TripAdvisor LLC. http://www.tripadvisor.com/PressCenter-c4-Fact_Sheet.html. Retrieved 2009-12-01.
- ^ http://www.tripadvisor.co.uk/PressCenter-c4-Fact_Sheet.html retrieved 2012-07-28
- ^ “IAC Acquires TripAdvisor, Inc.”. Flagship Ventures. 2004-03-16. http://www.flagshipventures.com/about/news/iac-acquires-tripadvisor-inc. Retrieved 2009-07-15.
- ^ “TRIPADVISOR SHOWS SMALL FIRMS THE WAY TO SUCCESS”. The Boston Globe. 2005-01-17. http://www.encyclopedia.com/doc/1P2-7885683.html. Retrieved 2009-07-16.[dead link]
- ^ “IAC Completes Spin-Off of Expedia, Inc.”. Expedia, Inc.. 2005-08-09. http://press.expediainc.com/index.php?s=43&item=22. Retrieved 2010-01-14.
- ^ “TripAdvisor acquires five travel communities”. HotelMarketing.com. 2007-05-09. http://www.hotelmarketing.com/index.php/article/070509_tripadvisor_acquires_five_travel_communitites/. Retrieved 2009-07-15.
- ^ “TripAdvisor Acquires Cruise Critic, Leading Cruise Community”. PR Wire. 2007-05-23. http://www.encyclopedia.com/doc/1G1-163789809.html. Retrieved 2009-07-116.
- ^ “TripAdvisor Acquires Holiday Watchdog”. Reuters. 2008-02-14. http://www.reuters.com/article/pressRelease/idUS130749+14-Feb-2008+PRN20080214. Retrieved 2009-07-15.
- ^ “TripAdvisor Acquires VirtualTourist and OneTime”. TripAdvisor LLC. 2008-07-01. http://www.tripadvisor.com/PressCenter-i191-c1-Press_Releases.html. Retrieved 2008-08-03.
- ^ “TripAdvisor Takes FlipKey Majority Stake”. Xconomy. 2008-08-21. http://www.xconomy.com/boston/2008/08/21/tripadvisor-takes-flipkey-majority-stake/. Retrieved 2009-07-16.
- ^ “TripAdvisor Expands to China with Kuxun”. bnet. 2009-10-31. http://industry.bnet.com/travel/10003953/tripadvisor-expands-to-china-with-kuxuncn/. Retrieved 2009-12-01.
- ^ “about daodao.com”. daodao.com. 2011-07-01. http://www.daodao.com/pages/about_us.html. Retrieved 2011-11-22.
- ^ “Expedia plans to split into two companies”. Reuters. 2011-04-08. http://www.reuters.com/article/2011/04/08/uk-expedia-idUSLNE73700O20110408. Retrieved 2011-05-12.
- ^ A weak Wall Street welcome for Newton-based TripAdvisor – Business – The Boston Globe
- ^ “TripAdvisor is now the world’s largest social travel website”. Traveltradejournal.com. 2012-03-17. http://www.traveltradejournal.com/newsdetails.php?nid=353. Retrieved 2012-04-24.
- ^ “TripAdvisor unveils next phase of Facebook tie-in, friends of friends included in reviews”. Tnooz. 2012-04-11. http://www.tnooz.com/2012/04/11/news/tripadvisor-unveils-next-phase-of-facebook-tie-in-friends-of-friends-included-in-reviews/. Retrieved 2012-04-24.
- ^ Dennis Schaal (November 22, 2011). “Expedia readies TripAdvisor spinoff citing hotel review reliability”. http://www.tnooz.com/2011/11/22/news/expedia-readies-tripadvisor-spinoff-citing-hotel-review-reliability/. Retrieved April 21, 2012.
- ^ Dodson, Sean (2007-07-21). “Best of the net: Tripadvisor – the great divide”. The Guardian. http://www.guardian.co.uk/travel/2007/jul/21/saturday.travelwebsites. Retrieved 2008-09-22.
- ^ Cornwall hotel bribes guests to write good reviews on TripAdvisor.com – Mirror Online
- ^ Caterer and Hotelkeeper interview – Christine Petersen, TripAdvisor. Caterersearch.com. 10 Nov 2011. Last accessed 05 Dec 2011.
- ^ “Notification of new reviews”. Tripadvisor. http://tripadvisor4biz.wordpress.com/notification-of-new-reviews/. Retrieved 12 November 2012.
- ^ “ASA to Investigate TripAdvisor”. Guardian.co.uk. 2011-09-02. http://www.guardian.co.uk/media/2011/sep/02/tripadvisor-asa-investigation-reviews.
- ^ http://www.bbc.co.uk/news/technology-16823012
- ^ “Trip Advisor rebuked over ‘trust’ claims by ASA”. BBC and ASA. 2012-02-01. http://www.bbc.co.uk/news/technology-16823012.
- ^ “TripAdvisor removes ‘reviews you can trust’ slogan from its website”. Daily Mail.co.uk. 2011-09-13. http://www.dailymail.co.uk/travel/article-2036846/TripAdvisor-removes-reviews-trust-slogan-website.html.
- ^ Oliver Smith (13 Sep 2011). “TripAdvisor removes ‘reviews you can trust’ slogan from website”. The Telegraph. http://www.telegraph.co.uk/travel/travelnews/8760616/TripAdvisor-removes-reviews-you-can-trust-slogan-from-website.html. Retrieved 21 April 2012.
- ^ http://news.stv.tv/highlands-islands/113661-guesthouse-owner-sues-travel-website-tripadvisor-over-negative-review/
- ^ http://www.dailymail.co.uk/news/article-2216502/Tiny-B-amp-B-deals-blow-Tripadvisor-wins-landmark-victory-visitors-posted-bad-reviews.html
- ^ http://articles.latimes.com/2012/jul/13/business/la-fi-mo-tripadvisor-fined-20120713